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Your Quick Guide to Creating a Mobile App With Wix
Building a website is just the start of establishing your online presence, but if you're ready to level up and give your customers a more personalized, mobile-friendly experience, creating a branded app with Wix is a must! Think of it as your secret weapon to boost engagement, create loyalty, and give your customers easy access to your business— right from their phones. 💡📲
Why Create a Branded App?
Before we dive into the "how," let’s get real about the "why." Apps aren’t just for the big dogs anymore. Businesses of all sizes—yes, even small and local ones—are jumping on the branded app train because it offers serious perks, like:
Direct communication with customers: Push notifications let you send updates, promotions, or announcements straight to their phones (no fighting with the algorithm!).
Increased loyalty: An app provides a more intimate space for customers to interact with your brand. You can even incorporate loyalty programs and subscriptions directly into the app.
Improved user experience: A dedicated app makes accessing your business faster and more convenient, especially for those who live on their mobile devices (read: everyone these days).
Step-by-Step Guide: How to Create Your Branded App on Wix
Now that we’ve covered why this is such a smart move, let’s get into how to make it happen. Wix makes the process super easy, even if you’re not exactly a tech genius.
1. Start with Your Wix Dashboard
Log into your Wix account and navigate to your website’s dashboard. From there, click on "App Builder"— this is your gateway to the world of apps.
2. Choose the Right App Type for Your Business
Wix offers different types of apps based on your business needs. Whether you’re running an online store, booking appointments, or just want to keep customers updated, there’s an app type for you:
eCommerce App: Ideal if you’re running an online store. Customers can browse, purchase, and track orders right from the app.
Booking App: Perfect for service-based businesses. Clients can book and manage their appointments with a few taps.
Community App: Great for brands that want to foster engagement through forums, groups, or social media-like features.
💡 Pro tip: You can integrate loyalty programs, subscriptions, and even create custom push notifications for your app to keep users coming back for more.
3. Customize Your App Design
This is where the fun begins! Wix gives you full control over how your app looks, so you can make it on-brand and beautiful. Choose your app’s layout, colors, and fonts—stick with the same design elements as your website for a cohesive brand identity.
Some important features to focus on:
Homepage: This should be the most engaging, easy-to-navigate part of the app. Think of it like your storefront—first impressions matter!
Menu: Keep it simple and intuitive so customers can easily find what they’re looking for.
Call-to-action buttons: Whether it’s a "Book Now," "Shop Now," or "Get Started," these buttons need to be front-and-center and stand out.
4. Add Content to Your App
Your app isn’t just a pretty face— it needs to be functional! Here’s what to include:
Products/Services: Make sure your entire catalog is available and updated.
Blog/Content: If you’re already writing blogs or creating content, sync it to your app. You’ll boost engagement by keeping your audience informed and entertained.
Push Notifications: This is a game-changer for engaging customers. Got a sale? A new blog post? Send a push notification to let your app users know ASAP!
5. Test Your App
Before you unleash your shiny new app on the world, give it a thorough test run. Wix lets you preview the app as your customers would see it, so go ahead and tap every button, navigate every screen, and make sure everything’s working smoothly.
6. Publish and Promote Your Branded App
Once you’re happy with how everything looks and functions, it’s time to hit "Publish". Wix will walk you through the process of submitting your app to both the Apple App Store and Google Play Store. It’s that simple.
Now that your app is live, it’s time to let your customers know! Promote it on your website, social media, and email newsletters. You can even offer a special promo code for app users to encourage downloads. 🎉
How Your Branded App Will Boost Your Business
A branded app isn’t just another channel to maintain— it’s an extension of your business that meets your customers where they already are: on their phones. By offering a sleek, user-friendly app experience, you’ll be able to:
Increase customer loyalty: With push notifications and loyalty programs, your customers will have more reasons to stick around and shop with you again.
Boost sales: Having your products just a tap away makes it easier for customers to shop and check out, increasing conversion rates.
Improve brand visibility: Your logo is now on your customer’s home screen. Every time they scroll through their phone, they’re reminded of your business!
Final Thoughts
If you’re looking to take your business to the next level, a branded app is one of the best investments you can make. And thanks to Wix, you don’t need to be a coding wizard to create one. With a few clicks and some customization, you’ll have a fully branded, fully functional app that your customers will love. So, what are you waiting for? Head over to your Wix dashboard and start building your app today! Happy app building!
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