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Meet the designer behind Thrive
ASHEVILLE WEBSITE DESIGN AND BRANDING STUDIO SERVING BUSINESSES NATIONWIDE
Completely self-taught brand and website designer, which means everything I know was built through years of curiosity, hands-on experience, problem-solving, and an unwillingness to settle for “good enough.” I’ve always needed to understand the why behind what works, and that curiosity has become one of my greatest creative strengths— it pushes me to look deeper, ask better questions, and create thoughtful solutions that are both beautiful and genuinely strategic.
I’m detail-oriented to a fault, with high standards for every project I touch. I care about getting things right—not just visually, but in the way your brand feels, communicates, and supports your business. That means I’m not here to make something pretty and send you on your way. I’m here to help you build a brand and website that feel aligned, intentional, and unmistakably yours.
GOOD DESIGN STARTS WITH UNDERSTANDING
great design, better results
Pretty matters. But being understood matters even more.
I love beautiful typography, thoughtful color palettes, intentional layouts, and all the tiny finishing touches that make a brand feel complete. But the real goal isn’t to impress other designers. It’s to help the right person land on your website and quickly understand what you do, why it matters, and why they should choose you.
That’s why I don’t begin a project by deciding what would look trendy or what everyone else in your industry seems to be doing. Before I recommend a branding direction, I want to understand your business. Before I reorganize your website, I want to understand your customers. Before I suggest a new feature, I want to know what problem it’s actually supposed to solve. Your business shouldn’t be forced into someone else’s aesthetic, strategy, or idea of what success is supposed to look like.
It should feel unmistakably like you—just clearer, stronger, and much more intentional.
get to know me a little bit better!
THOUGHTFUL BY NATURE. STRATEGIC ON PURPOSE.
I'm usually the person asking "just one more question."
Not because I enjoy making things unnecessarily complicated (I promise), but because I don’t like making recommendations based on assumptions. I wanna know things like, why are your customers getting confused here? What does someone need to know about you before they're ready to inquire? Why is one service selling while another is being overlooked? this design actually reflect the business, or does it simply look nice? What will still make sense when the business grows?
That curiosity has made me a lifelong learner, but it has also made me a better designer and strategist. When I recommend changing a headline, simplifying a page, adjusting an offer, or restructuring an entire website, it isn’t a random design opinion. I can explain why I believe that decision will create a clearer, more effective experience for your business and the people you want to reach. If I can’t explain why something belongs, it probably doesn’t.
WHAT WORKING WITH ME ACTUALLY FEELS LIKE
I ask before I assume.
Thoughtful guidance without the mystery, ego, or disappearing act. You know your business better than anyone else. My job is to ask the right questions, listen closely, identify patterns, and translate what’s in your head into something other people can understand.
You don’t have to show up with every answer neatly organized right away. You do need to be willing to think, collaborate, and share what you know.
HAPPY CLIENTS
"I was intimidated by the idea of creating a website, and now I feel confident."
The entire process was smooth and transparent. The initial questionnaires were very helpful for getting ideas from my head onto the page. Angel captured exactly what I was wanting. Any questions I had were answered promptly & clearly. I was intimidated about the idea of creating a website, and now I feel confident about how my business is represented online.
— Jamie
EXPERIENCE AND EDUCATION
Intuition is helpful, but experience & education make it stronger.
I’m naturally observant and creative, but I don’t rely on instinct alone. Since starting Thrive Design Co in 2020, I’ve worked with countless branding, website, SEO, & design clients throughout Asheville and across the U.S. while constantly improving my skills.
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130+ completed projects
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Three SEO certifications
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Wix Partner
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Accessibility certified through Wix
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Better Business Bureau accredited
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Continued education in website strategy, SEO, accessibility, user experience, and digital marketing
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Locally based in Asheville and experienced in serving businesses nationwide
WHAT MATTERS AROUND HERE
THOUGHTFULNESS > TRENDS
Trends can be useful, but they’re never the entire strategy. Your brand should be built around your business, audience, personality, and goals—not whatever every designer happens to be putting on Pinterest this month.
SUSTAINABILITY > CONSTANT HUSTLE
Your brand and website should support the business you actually want to run. That includes your capacity, priorities, customers, operations, and life outside of work.
CLARITY > CLEVERNESS
If people don’t understand what you offer, it doesn’t matter how clever the headline was. I’ll always prioritize clear communication and an intuitive experience over trying to sound impressive.
PARTNERSHIP > PERFORMANCE
I’m not interested in pretending I have every answer before I’ve learned anything about your business. The strongest projects happen when we bring our different expertise to the table and work together honestly.
PEOPLE > PROJECTS
Your business matters to you, which means the work matters to me. You aren’t simply another name moving through a production line, and your project won’t be handed off to a revolving team of people you’ve never met.
STRATEGY > AESTHETICS
A beautiful brand that doesn’t communicate clearly or support your business goals isn’t successful design—it’s decoration. I prioritize decisions that strengthen positioning, improve recognition, and help your audience understand why your business is the right choice.
CAN'T LIVE WITHOUT
ICED COFFEE > HOT
Cozy Hoodies & Leggings
MAC AND CHEESE
Cozy Sweatpants
HILTON HEAD ISLAND
WE'LL PROBABLY WORK WELL TOGETHER IF...
You care deeply about what you’ve built, and you’re ready for your online presence to reflect that.
The businesses I work with may look different on the surface, but they usually have something important in common: they are built on expertise, trust, thoughtful service, and the experience they create for their customers and clients. I work especially well with business owners who care deeply about what they do but struggle to communicate its full value online. Some types of businesses I love working with are...
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Food, Hospitality and Local Experiences: Restaurants, cafés, bakeries, food brands, boutique lodging, vacation rentals, and tourism-focused businesses.
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Home, Building and Speciality Trades: Builders, contractors, interior designers, home organizers, craftsmen, and other skilled home-service professionals.
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Health, Wellness, and Personal Care: Therapists, nutritionists, fitness professionals, wellness providers, aestheticians, stylists, and beauty professionals.
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Professional and Creative Services: Consultants, copywriters, photographers, strategists, coaches, and other expertise-led service providers.
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Weddings, Events and Creative Spaces: Planners, florists, photographers, venues, event designers, coworking spaces, and creative studios.
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Outdoor, Agriculture, and Community-Rooted Businesses: Farms, nurseries, outdoor brands, local shops, nonprofits, churches, ministries, and businesses closely connected to their communities.
Don’t see your exact industry listed? If your business is built on expertise, service, or creating a meaningful customer experience, we may still be a great fit.
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the CREDENTIALS
SO WHAT MAKES ME QUALIFIED?
+ SEO CERTIFIED x3
+ ACESSIBILITY CERITFIED
+ 150+ PROJECTS COMPLETED
+ ENTIRELY SELF-TAUGHT
+ STRATEGY BEHIND EVERY DETAIL
+ HIGH STANDARDS, ALWAYS
A FEW OF MY FAVES
FAVORITE FOOD:
salad or brisket
DRINK ORDER:
rum & coke
FAVE SEASON:
fall forever
FAVE PLACE:
hilton head
NEVER WITHOUT:
cozy sweatshirt
JEANS OR SWEATS:
sweats all day
TAKE MY MONEY:
cozy candles
SECRET TALENT
juggling
FAV THING TO DO:
ride around!
Your business deserves more than “good enough.” Let’s build something that finally feels right.
You’ve worked hard to build a business you’re proud of. Your brand and website should feel like an honest reflection of that— not a generic version of what someone in your industry is “supposed” to look like. If you’re ready for a thoughtful, strategic online presence that feels like you and supports where your business is headed next, let’s talk.