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Brand Identity Design
What is a Brand Identity?
Branding is often confused with a singular logo all by itself, and the two- while related, are totally different. A logo is one visual piece of artwork that typically includes a custom-designed version of your business name, along with some additional design elements to elevate the look and feel of your business.
Branding is the bigger picture and is far more effective and worth your money if you're truly wanting to elevate your brand, build brand awareness and recognition among clients and potential clients, and help you best represent your brand in various ways, aspects, and platforms.
Your brand identity often includes multiple variations of your logo (not just a single logo), typography selection, a mood board, your brand color palette, business card design, additional brand elements such as brand patterns or other collateral, brand guidelines, and sometimes more.
All of these elements work in tandem to help you create a cohesive, professional, consistent manner in all areas of business, and do so with confidence in your brand. These visual design elements make up your brand's visual identity and support the experience you provide your clients when they choose to work with you!
BRAND DESIGN PROCESS
A Glimpse Into Our Process
01.
Preparation
We'll start with a 30-minute discovery call to go over your project, what your goals are, and determine if we're a good fit, and what services would benefit you the most. We'll talk about your ideal start date, and what we'll need to get started. Once I've set up your client portal, you'll sign the contract and pay your non-refundable 50% deposit to lock in your date on my calendar. Depending on your project, you'll have some homework to complete no later than one week prior to our start date.
02.
Design
Once your start date gets here, you'll get an email from me the morning of, letting you know that I'm getting started, and letting you know when you can expect me to check-in. Throughout the duration of the project, I'll regularly check in with you and ask for feedback and revisions. Once the branding is done, we're ready to launch your new, amazing brand into the wild.
03.
Launch
It's launch day! To prep for launch day, we'll make sure all the final logo files have been exported, you've got your brand guidelines, and you feel confident in how to use your new branding on all different platforms both in real-life settings, and online. I'll send you a few mockups of your branding for you to show off on social media! We'll launch your brand, and you can finally feel confident and proud in your business.
BRANDING PACKAGES
Our Signature Packages
The Branding Essentials
This package includes all the essentials your brand needs. If you're looking to show up cohesively and consistently in all areas of your business, this is for you.
This package includes:
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Mood board
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Brand design questionnaire
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Primary logo
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Secondary logo
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1 brand sub-mark
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Color palette
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Typography suite pairing
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Pre-recorded brand presentation
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A multi-page PDF Brand Guidelines document outlining everything you need to know about how to use your newly established branding
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3 rounds of revisions
Investment: $5,000+
Timeline: 6 - 8 weeks
Payment: 50% required upfront deposit, with the remainder paid in installments
Full Custom Brand Identity
Perfect for brands who know who they are, & who they serve, and are ready to establish a custom visual brand identity to take their business to the next level, complete with Brand Strategy. Combine any of our website packages with our Brand Identity Package and get 3% off your project total.
This package includes:
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Mood board
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Brand design questionnaire
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Primary logo
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Secondary logo
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Brand sub-marks
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Color palette
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Typography suite pairing
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Live brand presentation with access to the recording for future reference
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A multi-page PDF Brand Guidelines document outlining everything you need to know about how to use your newly established branding
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3 rounds of revisions
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Brand Strategy
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A comprehensive deep dive into your brand- goals, vision, mission, target audience, competitor analysis, market research, brand voice, messaging, positioning, complete with a detailed PDF brand strategy guide
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Business card design for up to 3 people
Investment: $6,500+
Timeline: 8 - 10+ weeks
Payment: 50% required upfront deposit, with the remainder paid in installments
60%
OF CONSUMERS AVOID BUSINESSES THAT HAVE WEIRD OR UNAPPEALING LOGOS
80%
HOW MUCH BRAND COLORS CAN INCREASE BRAND RECOGNITION
75%
OF PEOPLE SAY A BRAND'S LOGO IS THE TOP IDENTIFIER FOR THEIR BUSINESSES
55%
OF PEOPLE'S FIRST IMPRESSIONS OF A BRAND ARE VISUAL
