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Brand Identity Design

Woman holding up color sample chips

What is a Brand Identity?

Some people might think of logo design when they hear "brand identity", and that is part of brand design.  But your brand is made up of so much more than just a logo— a logo alone won't help you scale your business and create brand awareness and brand recognition.  Your brand consists of your visual aspects such as your logos, fonts, and colors, but also consists of your brand messaging, brand voice, values, short-term and long-term goals, your social and web presence, how you show up both in-person and online, and so much more.

What we do, is help you dive deep into all of this by starting with a little something called Brand Strategy.  Brand Strategy encompasses all the parts of your brand— your visual elements like your logos, colors, fonts, brand patterns, social templates, etc, but also the non-visual parts of your brand as well such as all the things I mentioned above.  We'll help you lay out your goals, dive deep into your target audience, market research, industry trends, business goals, brand voice and messaging, your values, and so much more.  When we're done with your project, you'll leave feeling confident with who your brand is, and where your brand is going, and ready to show off your branding to the world!

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A Glimpse Into Our Process

preparation

We'll start with a 30-minute discovery call to go over your project, what your goals are, and determine if we're a good fit, and what services would benefit you the most.  We'll talk about your ideal start date, and what we'll need to get started.  Once I've set up your client portal, you'll sign the contract and pay your non-refundable 50% deposit to lock in your date on my calendar.  Depending on your project, you'll have some homework to complete no later than one week prior to our start date. 

design

Once your start date gets here, you'll get an email from me the morning of, letting you know that I'm getting started, and letting you know when you can expect me to check-in.  Throughout the duration of the project, I'll regularly check in with you and ask for feedback and revisions.  Once the branding is done,  we're ready to launch your new, amazing brand into the wild.

launch

It's launch day!  To prep for launch day, we'll make sure all the final logo files have been exported, you've got your brand guidelines, and you feel confident in how to use your new branding on all different platforms both in real-life settings, and online. I'll send you a few mockups of your branding for you to show off on social media!  We'll launch your brand, and you can finally feel confident and proud in your business.

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"Branding is the process of connecting good strategy with good creativity."

— MARTY NEUMEIER

Our Signature Packages

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The Mini-Brand Identity

This package includes all the basics.  If you're just starting out and would like to establish professional, cohesive, ​branding to use across all platforms, this is for you.

This package includes:

  • Mood board

  • Design questionnaire

  • Primary Logo

  • Secondary Logo

  • One brand sub-mark

  • Color palette

  • Typography selection

  • Brand board

  • 3 rounds of revisions

Investment: $3,000+

Timeline: 4 weeks

Payment: 50% required upfront deposit, with the remainder paid in installments

 

Full Brand Identity

Perfect for brands who know who they are, who they serve, and are ready to establish a custom visual brand identity to take their business to the next level, complete with Brand Strategy.  Combine any of our website packages with our Brand Identity Package and get 3% off your project total.

This package includes:

  • Mood board

  • Design questionnaire

  • Primary logo

  • Secondary logo

  • Brand sub-marks

  • Color palette

  • Typography selection

  • Brand strategy

  • Business card design (for up to 3 people)

  • Recorded brand presentation with access to the replay to reference later

  • A multi-page PDF Brand Guidelines document outlining everything you need to know about how to use your newly established branding

  • 3 rounds of revisions

Investment: $5,000+

Timeline: 6 - 8 weeks

Payment: 50% required upfront deposit, with the remainder paid in installments

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60%

OF CONSUMERS AVOID BUSINESSES THAT HAVE WEIRD OR UNAPPEALING LOGOS

80%

HOW MUCH BRAND COLORS CAN INCREASE BRAND RECOGNITION

75%

OF PEOPLE SAY A BRAND'S LOGO IS THE TOP IDENTIFIER FOR THEIR BUSINESSES

55%

OF PEOPLE'S FIRST IMPRESSIONS OF A BRAND ARE VISUAL

business woman signing a contract

Ready to take your brand to the next level?