12 Incredible Wix Features to Elevate Your Business Website

Why These Wix Features Are a Game-Changer for Small Business Owners

If you think Wix is just a website builder, think again.

Wix isn’t just about creating a website— it’s about building a fully integrated business hub. With built-in tools for bookings, e-commerce, marketing, memberships, and more, Wix lets you run your business without relying on multiple third-party platforms.

So, if you’re still bouncing between multiple subscriptions for scheduling, email marketing, invoicing, and online courses, this post will change the way you see Wix.

Let’s dive into 12 incredible Wix features that can transform your business and streamline your entire workflow.

Wix Hotels: Take Back Control from Airbnb & VRBO

Perfect for: Short-term rental owners, boutique hotels, B&Bs, and vacation property managers.

If you own a vacation rental or hotel, relying only on Airbnb or VRBO means you’re giving away control (and a chunk of your profits). But with Wix Hotels, you can:

• Manage direct bookings (no Airbnb commission fees!)

• Set your own rates and seasonal pricing

• Showcase your rooms with stunning visuals & branding

• Highlight local attractions to entice guests

• Offer promo codes, packages, and add-ons

No more competing with hundreds of other listings on Airbnb. Your guests book directly with you—no middleman, no hidden fees. Read more about this feature right here.

Wix Bookings: Ditch Third-Party Scheduling Apps

Perfect for: Coaches, consultants, personal trainers, beauty professionals, and anyone who books appointments.

Wix Bookings is a built-in scheduling system that lets clients book appointments, classes, or services— right from your website.

• Syncs with Google Calendar for seamless scheduling

• Works for both 1:1 services & group classes

• Accepts online payments instantly

• Automates reminders & confirmations

Forget Calendly or Acuity— Wix Bookings does everything they do, without extra monthly fees. Wanna read more about the Wix Bookings tool? I've got you!

Wix Plans & Pricing: Sell Memberships & Packages

Perfect for: Fitness trainers, business coaches, yoga studios, therapists, and subscription-based businesses.

Want to offer monthly memberships, class packs, or prepaid service bundles? Wix Plans & Pricing lets you:

• Sell subscriptions or packages directly on your site

• Create tiered memberships with exclusive benefits

• Auto-charge clients weekly, monthly, or annually

Think of it as your own built-in membership site— without needing platforms like Kajabi or Thinkific.

Wix E-Commerce: Sell Physical & Digital Products

Perfect for: Online shops, boutiques, artists, and digital product creators.

Wix’s e-commerce platform is powerful and customizable, offering features like:

• Unlimited product listings (physical & digital)

• Abandoned cart recovery to increase conversions

• Integrated dropshipping with Printful & Modalyst

• Custom gift cards for customers

• Subscription-based product sales

Whether you sell handmade jewelry, digital templates, or coaching resources, Wix E-Commerce has everything you need to sell smarter, not harder.

Wix Restaurants: The Ultimate Online Ordering System

Perfect for: Restaurants, cafés, bakeries, and catering businesses.

Tired of DoorDash and UberEats taking massive cuts from your sales? With Wix Restaurants, you can:

• Offer online ordering & pickup directly from your website

• Accept orders without third-party commission fees

• Create a fully branded, easy-to-navigate menu

• Allow customers to book reservations online

• Integrate with DoorDash for delivery (but keep orders on your site!)

If you’re in the food industry, this feature is a no-brainer.

Wix Video Library: Monetize Your Video Content

Perfect for: Course creators, vloggers, fitness instructors, and educators.

Want to host videos on your site instead of YouTube? With Wix Video, you can:

• Create free or paid video content

• Offer rentals, subscriptions, or one-time purchases

• Organize videos into custom playlists

• Embed videos into your blog, shop, or courses

Whether you’re running an online yoga class, exclusive training series, or behind-the-scenes vlogs, Wix Video lets you own your content and your revenue.

Wix Online Programs: Sell Online Courses & Workshops

Perfect for: Coaches, educators, fitness instructors, and thought leaders.

Wix Online Programs lets you create and sell courses without using Kajabi, Teachable or Thinkific.

• Build self-paced or live courses

• Add videos, PDFs, checklists & resources

• Track student progress & engagement

• Integrate with Wix Bookings for 1:1 coaching calls

If you’ve got knowledge to share, this is one of the easiest ways to monetize it.

Wix Events: Sell Tickets & Manage RSVPs

Perfect for: Event organizers, speakers, networking groups, and businesses hosting live or virtual events.

Skip Eventbrite and sell tickets directly from your website.

• Manage free & paid events

• Offer tiered ticket pricing

• Send automated event reminders

• Integrate with Zoom for virtual events

If you run workshops, networking events, or webinars, Wix Events keeps everything in-house and hassle-free.

Wix Blog: SEO-Optimized & Monetizable

Blogging isn’t dead— it’s still one of the BEST ways to drive organic traffic to your site.

With Wix's blogging feature, you can:

• Easily optimize posts for SEO

• Monetize content with paywalls or Google AdSense

• Integrate lead magnets & email sign-ups

Blogging builds authority, trust, and SEO rankings— so don’t sleep on it!

Wix CRM & Email Marketing: Automate Your Customer Interactions

Forget paying extra for Mailchimp or ConvertKit— Wix has built-in email marketing.

• Create automated email sequences

• Send newsletters & promotions

• Manage leads & sales funnels in one place

It’s not as robust as Flodesk, but perfect for small businesses starting out.

Final Thoughts: Why Wix is More Than Just a Website Builder

If you’re only using Wix to build a basic website, you’re missing out on game-changing features that can streamline your business, boost sales, and cut extra costs.

Whether you’re a service provider, e-commerce seller, course creator, or restaurant owner, Wix offers powerful tools to help you grow—all in one place.

Ready to make the most of Wix? I'd love to work with you on building a powerhouse site that integrates one (or more!) of these game-changing features and tools. Book a free discovery call with me today and let's chat!