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Should You Use Airbnb or A Custom Website?

Updated: Mar 5, 2023



Are you looking for a better way to manage your vacation rental business? If so, consider making the switch from Airbnb to having customers book a stay directly through a custom Wix website. With this approach, you can take control of your short-term rental business, enjoy greater flexibility in pricing and availability, and provide a more personalized experience to your guests. There are so many benefits to using your own website rather than relying on Airbnb or VRBO that we'll go over!

When you use Airbnb, you're giving up a lot of control to an outside platform. You have to adhere to their rules and regulations and are subject to their fees and commission rates. Making the switch to using your own website means that you can dictate your own rules and pricing, as well as customize the customer experience. You can also save money on commissions and fees, as you won't have to pay Airbnb for every booking. I can't tell you how many short-term rental business owners I've seen posting about how their guests have been complaining about the fees they have to pay for using those booking platforms, and it's out of the owners' hands! Here are some of the main benefits of utilizing your own website versus using another platform.


  1. You can customize the look and feel of your website to create a unique brand identity for your short-term rental business. You can customize your website with your own branding, add unique features, and create a unique booking process, all in order to help make sure that your guests have the best time when staying at your rental!

  2. You can have complete control over the booking process and customer experience, as well as fees, allowing you to provide a more personalized booking experience. Making the switch to having customers book their stay directly through your website can provide you with greater flexibility in terms of pricing and availability, and you'll have full control over when customers can book, as well as the ability to adjust pricing based on demand. This can help you maximize your revenue and ensure that you're always getting the best possible price for your property.

  3. You can create unique packages and add-ons to offer customers more value for their money.

  4. You can create a loyalty program to reward repeat customers and offer special discounts and coupons.

  5. You can create a blog or other content to engage with your guests and provide useful information about things to do in your area, must-see attractions and landmarks, places to eat, and more. To take this a step further and create an even better experience— get in touch with some of your local favorites to see if they'd be willing to provide you with special discounts for your guests that book with you! Building connections is key!

  6. You don't have to worry about directly competing with all the other rentals in your area like you would on VRBO or Airbnb. Your website is YOUR platform and you can curate the experience you want guests to have.

  7. You can integrate your website with other services such as payment processors, email marketing, and analytics tools to help manage and maintain your growing rental business.

  8. You can set your own rental rates and terms, instead of following Airbnb's or VRBO's standards and rules.

  9. You can create custom forms and surveys to collect feedback from your customers and create a more personalized booking experience and stay.

  10. You can create a mobile-friendly website to make it easier for customers to book from their phones or tablets.

So if you've been looking for a way to level up your short-term rental businesses and really impress your guests, I can't recommend enough investing in a custom Wix website that can help you showcase your rental(s), all that your location has to offer in terms of things to do, places to eat, attractions, etc, and create an unforgettable experience for your guests! If you'd like to talk more about what a custom Wix website for your rental business could look like, book a free, 30-minute discovery call and we can go over what that could look like for you!

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