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Custom website design that works as hard as you do.
Your website should help people understand your business, find what they need, trust what they’re seeing, and know what to do next. I design strategy-led custom Wix websites for established small businesses that have outgrown the site they started with and need something built around where the business is now.
The truth? You might have officially outgrown “good enough.”
Maybe your website technicallyyy works. The pages load, your contact form functions, people can probably figure out what you do if they spend enough time looking around. But that’s a pretty low bar for one of the most important places people interact with your business.
If your services have changed, your audience has evolved, content has piled up over time, or your site was built before you had a clear picture of the business you were building, it can start working against you in subtle ways. If people have to hunt for info, important things get buried, or you find yourself explaining (again) what your website should have already made clear. And eventually, tweaking another section isn’t really the fix. Sometimes the site needs to be reconsidered as a whole.
What you really need, & what I build.
A custom website project isn’t just choosing a prettier layout. It’s about figuring out how the site should work before I decide what it should look like. That means thinking through things like:
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What your visitors actually need to understand
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How your services should be organized
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What information belongs on each page
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Where people are likely to hesitate or get confused
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Which calls to action make sense at different points
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How your brand should translate into a digital experience
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How search visibility fits into the structure and content
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What functionality your business actually needs
Then I turn that strategy into a custom Wix website built around your brand, audience, offers, and goals.
The Signature Custom Website Package
For established businesses that have outgrown the website they started with & need a more strategic, intentionally designed online home. This is a fully custom website experience, which means we aren’t starting with a predetermined collection of sections & trying to make your business fit inside them.
STRATEGY & PLANNING INCLUDES:
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Comprehensive website discovery questionnaire
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Collaborative website strategy session
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Business goal + conversion planning
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Target audience analysis
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Competitor + market research
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Keyword research
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Strategic sitemap
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Site visitor journey planning
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Content hierarchy
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Page-by-page content recommendations
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Creative + user experience direction
DESIGN & DEVELOPMENT INCLUDES:
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Up to five fully custom-designed core pages
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Original page layouts designed specifically for your business
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Wix setup + development
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Responsive desktop + mobile design
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Accessibility-conscious foundational best practices
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Refinement of client-provided written website copy for clarity, hierarchy, & scannability
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Foundational technical + on-page SEO (including page titles + meta descriptions, heading structure, image alt text, and more)
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Website favicon
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One primary inquiry, contact, or application form
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Custom 404 page + form-confirmation experience where appropriate
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Domain + hosting assistance
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Google Analytics + Search Console connection
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Up to three consolidated refinement rounds
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Recorded website walkthrough video
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Two weeks of post-launch technical support
Average timeline: 8–10 weeks on average
Investment: Starting at $6,500
Advanced Custom Website System
When the website needs to do more than market the business. Some websites have a bigger job. Maybe you have multiple audiences who need completely different paths through the site. Or your team needs apps, bookings, payments, resources, member content, automations, or a large amount of structured information. At that point, you don’t really need a larger “website package.” You need a website system.
Custom Website Systems are individually scoped around what the site actually needs to accomplish, both for the people using it and for the business operating behind it. This may be the right fit if your website needs...
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More than five core pages or a large service structure
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Separate journeys for multiple audiences
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Multiple locations, departments, or divisions
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Advanced inquiry or application workflows
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Intake forms or automations
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Booking or payment functionality
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A blog or resource library
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Portfolio or directory functionality
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CMS-driven content
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Membership or gated content
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Courses
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E-commerce
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Client portal functionality
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Extensive content migration
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Multiple third-party integrations
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Done-for-you copywriting across a larger site
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A meaningful role in your day-to-day business operations
Because these projects can vary so widely, we’ll determine the strategy, scope, timeline, and investment after we talk through what your business actually needs.
Typical investment: $10,000+
Timeline: Based on scope + technical requirements
Need a little more built in?
Not every project that needs a little extra complexity requires a full Custom Website System. If the Signature Custom Website is the right foundation but you need a few additional pieces— like another page, copywriting support, a blog, booking integration, a lead magnet funnel, or another specific feature, those can often be added to your project individually.
If writing the website is the part that keeps slowing everything down, I can handle the copy for you before design begins. Website copywriting is the actual written content on your site— things like your headers, service descriptions, About page, calls to action, and the language that explains what you do and why it matters.
This is a good fit if you know your business well but struggle to turn that knowledge into clear, polished website content that sounds like you and gives visitors the information they need to take the next step.
Starting at $2,400.
"Her knowledge and expertise were so helpful along the way, & resulted in a truly professional-looking website."
.— ANNIE DAWN, DOULA