Is Wix a Good Website Builder? (The 2025 Guide for Small Business Owners)

Is Wix a Good Website Builder? (The 2025 Guide for Small Business Owners)

If you’ve been Googling “is Wix a good website builder?” while juggling a to-do list longer than a CVS receipt, let me save you some scrolling: yes, it absolutely is.

Wix has cemented itself as one of the BEST website builders for small businesses in 2025, combining user-friendliness, beautiful design freedom, powerful apps, and SEO tools that rival even the most technical platforms. Whether you’re running a bakery, a salon, a law office, or a construction company, Wix can absolutely help you build a professional, strategic website that brings in clients.

Let’s break down why Wix is the go-to choice for business owners today (and why those old “Wix is bad” myths belong back in 2014).

The Short Answer: Yes, Wix Is a Good Website Builder

Wix is an EXCELLENT choice for small to medium-sized businesses that want:

• A site that looks polished and professional without needing coding skills.

• Built-in tools for booking, selling, blogging, and marketing.

• Affordable monthly pricing compared to custom development.

• Flexibility to grow and expand as their business does.

Could you build on WordPress, Squarespace, or Shopify? Sure. But if you’re a small business owner who needs an all-in-one platform that balances ease with power, Wix is tough to beat.

What Makes Wix the Best Option in 2025

1. Ease of Use That Doesn’t Feel Amateur

Wix has perfected the drag-and-drop editor, making it accessible even if your tech skills max out at “reset the Wi-Fi router.” You can literally move sections, buttons, and text around on the screen—no coding required.

And here’s the kicker: unlike some “easy” platforms, Wix doesn’t leave you with a cookie-cutter site. Your site can look just as sleek as something that costs $10k to custom-code.

2. Design Flexibility That Lets Your Brand Shine

Your brand deserves more than a rigid template that looks like everyone else’s. Wix lets you...

• Start with a template (there are 800+).

• Start from scratch entirely (yes, I still hear WordPress bros say you "can't start from scratch" and they couldn't possibly be any more wrong).

• Customize everything— colors, fonts, layouts— to fit YOUR brand and your style.

• Use Wix Studio (their pro-level tool) if you want absolutely crazy advanced design control.

But here's the bottom line... Whether you want clean and minimal, bold and modern, or cozy and approachable, Wix can deliver (and then some).

3. Built-In Features for Real Businesses

This is where Wix really sets itself apart. It’s not just a website builder—it’s a business hub.

Some of the most-loved features in 2025 include:

• Online booking (perfect for salons, coaches, fitness trainers, contractors).

• E-commerce tools (sell products, digital downloads, or services).

• Restaurant tools (menus, reservations, online ordering).

• Event management (ticket sales, RSVPs, event pages).

• Email marketing & automations (no need for extra apps to get started).

... And SO much more. If we're being honest, that's one of the things I love most about Wix, is that isnt not just a website builder, but they also hand you all the tools that your small business might need to not just promote your business, but also MANAGE and run it. Their built-in business solutions are so overlooked and aren't talked about enough! Instead of duct-taping a bunch of third-party plugins (hello, WordPress headaches), Wix keeps it all in one place.

4. SEO That Actually Works

Here’s the truth... Wix had a rough reputation for SEO years ago. But in 2025, that myth is dead. Wix now includes:

• Customizable meta titles and descriptions.

• Automatic mobile optimization (huge for ranking).

• SSL certificates on every site.

• Schema markup for better indexing.

• Integration with Google Search Console and Google Analytics.

With the right content strategy, a Wix site can and does rank. I’ve seen local businesses land on page one in weeks simply by combining Wix’s tools with good SEO practices.

5. Affordability for Growing Businesses

Wix plans start around $16/month, making it one of the most cost-effective options for small businesses. Compared to hiring a developer for a custom-coded site (which could run $5k–$15k upfront plus ongoing maintenance), Wix is an investment that pays for itself almost instantly.

And because it’s DIY-friendly, you can keep updating your site without paying someone every time you want to add a new service or promotion.

6. Security You Can Count On

Another question I hear a lot from small business owners is: “But is Wix secure?”

The answer: YES, absolutely— Wix has enterprise-grade security built right in. That means the same kind of advanced protections big companies rely on are automatically included in your Wix site (no extra cost). You don’t have to install a dozen plugins or hire a developer to lock things down—it’s handled for you. Here’s what that looks like in practice:

• Every Wix site comes with SSL certificates (that little lock icon in the browser bar). This keeps your customers’ data safe and builds instant trust. It also keeps icky warning messages from popping up on your website visitors' screens when they try to visit your site, which tell them your site isn't secure and they should leave. (Yikes).

• Wix uses 24/7 monitoring and advanced threat detection to protect your site from hackers or DDoS attacks. It's also worth mentioning that Wix's customer service is impeccable. They're fast, reliable, and you can get responses, solutions, and troubleshooting quickly.

• Security patches and updates happen automatically in the background— so you’re always protected without lifting a finger.

For small business owners, this is huge. It means you can focus on running your business instead of worrying whether your website is vulnerable. Security is one of those “invisible” features most people don’t think about until something goes wrong— and Wix has your back.

Where Wix Has Limitations (And Why They’re Not Dealbreakers)

Okay, let’s be real for a minute. Wix isn’t perfect. But the limitations are rarely dealbreakers for small to medium-sized businesses.

1. Template Switching

Once you pick a template, you can’t just swap to another later without redoing the design. Sounds scary, but most businesses don’t switch templates after launch anyway. The solution? Spend some time upfront choosing one that fits— or work with a designer who knows how to customize it properly based on your business needs, industry, and target audience.

2. Scalability for Huge Enterprises

If you’re running a 20,000-product e-commerce empire, Wix isn’t necessarily built for that per se. BUT for like 94% of small businesses, it’s MORE than enough— and if you ever outgrow it, migrating later is always an option.

3. Advanced Code Customization

Wix offers Velo (its coding environment), but it’s not as wide-open as WordPress. For most small businesses, this is irrelevant. You don’t need deep backend coding to run a hair salon, law firm, or restaurant website— you need speed, polish, professionalism, ease of use, and reliability, which Wix already provides tenfold.

So yes— there are limitations, I won't lie, but they’re the kind you’ll only bump into if you’re running a MASSIVE tech project or building a multi-million dollar upscale business empire, not if you’re a small business serving your community.

Wix vs. Other Website Builders

This is where the “is Wix a good website builder?” comparison shines:

• Wix vs. Squarespace: Squarespace is sleek and easy to use for DIYers who want to fully do everything themselves, but it is limited. Wix gives you more flexibility, more room to grow, and better business tools.

• Wix vs. WordPress: WordPress is powerful but overwhelming for most small business owners. Wya too much back-end tech jargon, and it's not easy to navigate for someone with little to no website design or management experience. Wix balances customization with simplicity.

• Wix vs. Shopify: Shopify is built for huge e-commerce stores. Wix is better for businesses that want to sell a few products alongside services, run a small business e-commerce shop, or want to expand their mom-and-pop brick-and-mortar to sell some products online!

For the overwhelming vast majority of small businesses, Wix wins for affordability, usability, and business-ready features.

Who Should Definitely Choose Wix?

Honestly, pretty much every small business. But to be more specific:

• Restaurants, cafés, and food brands.

• Salons, spas, and fitness coaches.

• Contractors, builders, and local service providers.

• Creative professionals (photographers, designers, artists).

• Healthcare and wellness practitioners.

• Nonprofits, ministries, and community organizations.

If your business fits into any one of these categories, or similar ones, then Wix is totally a fantastic option for you, without a doubt. If you need a professional online presence that works hard for your business without draining your time or budget, Wix is the best choice in 2025 going into 2026.

FAQs About Wix

Is Wix free? Yes, there's a free option, but the free plan includes ads and a Wix URL (for example, thedonutshop.mywixsite.com, which honestly isn't helping your SEO, your credibility with Google, or even with your audience). You're limited in what you can do as far as add-ons, features, and tools. For a real business, a paid plan should be a non-negotiable.

Can I sell products on Wix? Absolutely. Wix has robust e-commerce features that work for small to medium shops, and they also integrate with several of the top shipping providers. You can drop-ship and offer print-on-demand services as well. From hair care products to digital downloads, to home decor, and more, you can sell your products on your Wix store!

Is Wix good for SEO? Yes! This is a common myth that I hear from a lot of small business owners considering Wix... With today’s features (it's almost hard to keep up with all the constant improvements, updates, and new features Wix rolls out with!), Wix can rank JUST as well, if not better than any other platform when optimized properly, with the right SEO strategy. Did you know that Wix also has its own built-in SEO Assistant that helps you walk through DIYing your back-end SEO setup, and AI blog tools to help guide you in the right direction? So good.

Can I move my site off Wix later? There’s no direct export, which some people and businesses find a little inconvenient, but you can always rebuild on another platform if you ever outgrow it (which you might not ever outgrow it, to be honest, with as cutting-edge as Wix is!)

Final Verdict: Wix Is the Best Website Builder for Small Businesses in 2025

If you’re still asking, “Is Wix a good website builder?”, let me be crystal clear... YES, and then some.

Wix gives small business owners the perfect balance of affordability, design freedom, built-in tools, and SEO power. While it has a few limitations, none of them outweigh the benefits for a small business trying to grow in today’s digital-first world.

No matter your industry, Wix can help you create a website that looks professional, ranks on Google, and actually helps you book clients or sell products.

Ready to Build Your Wix Site?

If you want to skip the DIY overwhelm and launch a professional, strategic Wix site that actually converts, I’d love to help. My VIP Day packages are designed to take you from “I don’t even know where to start” to “OMG I have a beautiful site” in just one day.

👉 Let’s build your Wix site so you can get back to running your business— not wrestling with templates.