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Why You Need Wix's Membership Integration

Writer's picture: Angel BrockAngel Brock

Updated: Sep 16, 2024


woman checking out wix's membership integration

Using Wix's Membership Integration for Your Business


In today’s online world, it’s not enough to just have a website—you’ve got to build a community that truly connects with your brand. That’s where Wix’s membership feature comes in like a game-changer. Whether you’re running a small business, are a creative entrepreneur, or a non-profit with a vision, this tool helps you turn your site into so much more than a digital storefront. We’re talking exclusive content, premium services, or special offers—making your website the go-to hub for engagement, connection, and shared experiences.


Let’s break down how you can use Wix’s membership integration to create a vibrant online community that keeps your audience coming back for more!


Why Should You Even Consider a Membership Model?


Wix's membership feature lets you create a private, members-only area on your website where registered users get access to all the good stuff that you don’t share with the general public. It’s a tool that turns your website from a static page into a lively community hub! Here’s why adding a membership option is a total no-brainer for a lot of businesses...


  • Exclusive Content & Services: Your members-only area is where you can dish out the premium content that keeps people talking—like specialized blog posts, video tutorials, downloadable e-books, or even exclusive webinars. This adds serious value to your membership and gives people a reason to actually sign up. For service-based businesses, it could mean one-on-one consultations or insider tips they won’t find anywhere else.

  • Next-Level Engagement: When you create a space for your registered members, you’re building a sense of belonging. Whether you’re a fitness coach offering exclusive workout routines or an educator sharing members-only learning resources, you’re giving your audience a reason to stay engaged with your brand.

  • Loyalty Through Personalization: The membership area lets you get personal—like, really personal. You can tailor content to individual preferences or even recommend resources based on their previous activity. This makes people feel seen, and trust me, when your audience feels that personal connection, they’ll stick with you.

  • Fostering Community: This isn’t just about content—it’s about creating a community. You can add discussion boards, forums, or even live chat options to turn your members into active participants. It’s like giving your audience the keys to their own VIP club, all under your brand.

  • Monetization Opportunities: Wanna monetize? Memberships are a perfect way to do that. Charge for premium content, services, or exclusive products via subscription or one-time access fees. It’s an awesome way to add an extra revenue stream while building a stronger relationship with your community.

  • Valuable Insights and Data: With a members-only area, you get access to valuable insights. You can track what content your members are loving (and what they’re ignoring), get a clearer understanding of their preferences, and use this info to refine your future offerings. It’s like having a crystal ball for your audience’s desires!


Step 1: Setting Up Your Membership Area


Alright, it’s time to roll out the red carpet and get that members-only space up and running!


  • Jump Into Wix’s Editor: First things first—log into Wix, open up the Editor, and let the magic begin. Wix’s editor makes it super easy (and dare I say, even fun?) to create a membership area that’s totally aligned with your brand.

  • Add a Members Area Page: Adding this section is simple and takes just a few clicks. This will be the go-to spot for your members to access all the exclusive goodies. Make sure it fits seamlessly with the rest of your site so everything looks cohesive and professional.

  • Personalize the Sign-Up, Login, and Sales Pages: The signup, login and sales pages are where the magic happens—this is the first interaction your members will have, so make it count! Use your brand colors, logos, and messaging to give off those polished, on-brand vibes. Plus, make sure it’s easy for people to sign up. The goal is to make it feel inviting and worth it.


Step 2: Customizing Member Profiles


Now that people can join your exclusive community, it’s time to give their profiles a little love!


  1. Get the Right Info: What info do you want from your members? Obviously, you’ll need the basics like name and email, but don’t be afraid to add custom fields that help you get to know them better (like interests, preferences, or even fun tidbits).

  2. Design a Killer Layout: Member profiles should be more than just functional—they should be fun and visually appealing. Let your members personalize their profiles by adding bios or profile pictures. This makes them feel like they’re truly part of the community.

  3. Encourage Interaction: Get members talking! Whether it’s through comments, direct messaging, or even the option to “like” each other’s content, creating opportunities for interaction will help foster that sense of community and keep people coming back.


Step 3: Creating Killer Exclusive Content


Your members-only area is only as good as the content inside it. Here’s how to keep people engaged and excited:


  • Understand What Your Audience Wants: Do some digging to find out what your members really care about. Surveys, polls, or even engagement metrics can give you insight into the type of content that hits home with your audience.

  • Mix It Up With Different Formats: People learn in different ways, so mix up your content formats. Some folks love a good blog post, others prefer videos, and some might be all about downloadable e-books or guides. The key is variety.

  • Keep It Fresh and Exclusive: Make sure your members are getting content they can’t find anywhere else. And don’t let it go stale—regularly updating your members area with new content will keep things exciting and encourage members to stick around.


Step 4: Engagement is Everything


Exclusive content? Check. Killer member profiles? Check. Now, let’s get people interacting with your site like it’s their new favorite hangout.


  • Regular Communication: Send out newsletters or updates through Wix’s email tools to keep your members in the loop about new content, events, or just to check in! Personalize them for extra impact—nothing feels better than getting a message that feels like it was just for you.

  • Exclusive Perks: Don’t forget the perks! Offer members-only discounts, early access to new products, or other special incentives to keep them engaged and loyal to your brand.

  • Foster a Sense of Community: Create discussion groups or forums where members can interact, ask questions, and share ideas. Be an active participant too! Showing that you care about your community will encourage them to stay involved.


Step 5: Managing Your Membership Site Like a Pro


Running a membership site isn’t just about setting it up—it’s about keeping it running smoothly.


  • Track Your Growth: Keep an eye on new sign-ups and engagement metrics to understand how your community is growing and evolving. Use this data to tweak your approach and keep things fresh.

  • Stay Connected: Send out welcome emails to new members and guide them on how to make the most of the site. This little touch makes new members feel valued and more likely to dive into the content.

  • Regularly Review and Improve: Ask for feedback from your members to see what’s working and what needs a little polish. Use that feedback to continually improve the member experience.


To Wrap Up


Using Wix’s membership feature is a powerful way to turn your website into a community that feels personal, exclusive, and totally aligned with your brand. It’s not just about giving people premium content— it’s about building a space where they feel connected, engaged, and part of something bigger.


Ready to take your website to the next level? Let’s build a membership community that’s vibrant, valuable, and keeps your audience coming back for more!


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