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No Time to Blog? Here’s How to Fit It Into Your Busy Schedule Without Losing Your Sanity
Blogging might feel like that one task on your to-do list that always gets pushed to the bottom. After all, between managing clients, answering emails, and running your business, who has the time to sit down and write long, detailed blog posts?
Here’s the thing: blogging doesn’t have to be a daunting, all-consuming task. With a streamlined process and the right tools (yes, ChatGPT, we’re looking at you), creating consistent, high-quality content is not only doable but also one of the smartest investments you can make for your business.
In this guide, I’ll walk you through exactly how I make time for blogging as a busy business owner. From keyword research to scheduling posts, I’ll share every detail of my process so you can create content that boosts your SEO, attracts your dream clients, and grows your business—without burning yourself out.
Why Blogging Should Be on Your Priority List
Before we dive into the how, let’s talk about why blogging is worth the effort.
Blogging isn’t just about adding fluff to your website; it’s about creating a powerful, cost-effective marketing tool that works behind the scenes 24/7. Here’s what a strong blog can do for your business:
Boost Your SEO: Every blog post you publish is another opportunity for your site to rank higher on search engines like Google. By targeting specific keywords your audience is searching for, you increase your chances of being discovered by the right people.
Establish Yourself as an Expert: When you consistently share valuable, insightful content, you position yourself as a trusted authority in your industry. This builds trust with your audience and makes you the obvious choice when they’re ready to buy.
Nurture Your Audience: Blogging allows you to answer questions, solve problems, and provide value to your audience. When you address their pain points and offer solutions, you become their go-to resource.
Drive Qualified Leads: Businesses that blog generate significantly more leads than those that don’t. Why? Because blog content attracts visitors who are actively searching for what you offer.
Deliver Long-Term Results: The beauty of blogging is its compounding effect. A blog post you write today can continue to drive traffic, leads, and sales for months— or even years— to come.
Gives You Content for All Platforms: One of the absolute beauties of blogging, is that once you've completed a long, insightful, juicy post, you can take that one piece of long-form content, and repurpose it across all kinds of platforms. You can take points and turn it into a reel or TikTok, hop on stories and briefly chat about the contents of the blog and encourage people to go read it, you can summarize it and turn it into an email to your email list with the link to the full post for those who wanna read the whole thing, and you can also take that summary and some key points and make it into a carousel post or static post + caption on Instagram. This makes content creation so much easier, and cuts down on time spent coming up with ideas!
If you’re still wondering whether blogging is worth the effort, here’s the reality: businesses that blog see up to 13x more ROI compared to those that don’t. It’s not just a “nice-to-have”—it’s a game-changer.
My Proven Process for Efficient Blogging
The secret to consistent blogging is having a repeatable system that minimizes decision fatigue and maximizes productivity. Whether I’m planning content for the next month or tackling an entire quarter in one go, I follow a structured process to stay ahead. Here’s exactly how I do it:
Start with Keyword Research
Every successful blog post begins with understanding what your audience is searching for. I use tools like Ubersuggest (a great free option with limits) or SEMrush (perfect for in-depth research) to find keywords with high search volume and low competition— this is KEY. These keywords become the foundation of my blog topics, giving me a clear focus for each post.
Brainstorm Blog Topics
Once I have my keywords, I brainstorm blog topics that align with my audience’s needs and interests. These could be pain points, frequently asked questions, or trending topics in my industry. I jot down as many ideas as possible and narrow them down to the ones that feel the most relevant and valuable.
Draft with ChatGPT
Here’s where the heavy lifting gets a whole lot easier. I take my blog topic and draft up a post, focusing on the key points I want to include, and all of the info I wanna incorporate based on my knowledge, experience, and expertise. Once I have a rough draft, I bring it to ChatGPT for refinement.
I provide details about the topic, my target audience, and the tone I want, and ChatGPT helps me:
Create a more detailed outline (if needed).
Refine my completed blog to make it clearer and more engaging.
Suggest additional sections, ideas, or stats to improve the post.
ChatGPT also doubles as my research assistant, helping me find up-to-date stats and supporting details that add credibility to my content.
Edit and Finalize
After ChatGPT works its magic, I take the feedback and refine the draft further. This step is all about polishing the content, ensuring it aligns with my brand voice, and improving readability. I tweak any sections that feel off, add personal touches, and make sure the post flows naturally.
Paste into Wix and Schedule
Once the post is finalized, I copy it into Wix, format it with headings, images, and any necessary links, and schedule it to go live on the date I’ve planned. Scheduling ahead is a lifesaver—it keeps my blog consistent and allows me to focus on other aspects of my business.
Repeat for Multiple Posts
I repeat these steps for however many posts I want to tackle in a day. On a productive day, I can draft, refine, and schedule enough content to cover an entire month—or even a full quarter. The more ahead I can get, the less I have to think about blogging, which frees up my time for client work and other priorities.
By breaking the process into manageable steps and using tools like ChatGPT to lighten the load, I’ve made blogging not just sustainable but enjoyable.
Why Batching Is a Game-Changer
If you’ve ever tried to write, edit, and publish a blog post every week, you know how exhausting and unsustainable it can be. Batching is THE solution.
When you batch your blogging tasks, you get into the flow of things, making it easier to crank out more posts in one timeframe by brainstorming, outlining, writing, and editing. This not only saves time but also allows you to get into a flow state where you can accomplish more in less time.
For example, I dedicate one to two days per month to work exclusively on blogging. During this time, I brainstorm topics, create outlines, draft posts, and schedule content. By tackling everything at once, I free up the rest of my month to focus on other areas of my business.
How ChatGPT Enhances My Blogging Workflow
ChatGPT has become an essential part of my blogging process, acting as both a creative partner and a productivity tool. Here’s how I use it to streamline my workflow:
Help With Brainstorming Topics – ChatGPT helps me brainstorm blog topics based on my keywords and audience needs.
Creating Outlines – Sometimes I collaborate with ChatGPT to create detailed outlines that keep my writing focused and organized.
Content Drafting – When I’m stuck, ChatGPT provides intros, transitions, or even full sections that I can refine to fit my brand voice and my own expertise.
Research and Stats – ChatGPT saves me time by finding relevant statistics or insights to support my content.
Editing and Feedback – I use ChatGPT to review my drafts, improve clarity, and suggest ways to make the content more engaging.
The result? Faster, more efficient content creation without sacrificing quality. The key to remember here is don't have ChatGPT draft up all your blog content for you from start to finish. Why? Google is smart. And so is your audience. If Google or your dream clients are reading your blog content, it's going to immediately throw up some red flags if your blog posts sound robotic, don't sound like your brand voice or incorporate your brand personality, lack personalization, your own experiences, expertise, or knowledge, or worst of all— is very similar to someone else's content. Big ick— Google won't push your content out.
So it's important to create original blog content all your own, but it's okay to have ChatGPT be your assistant in the process. Make sure your blog content is original, helpful, insightful, and full of your brand personality and tone of voice!
Making Blogging a Sustainable Habit
The secret to consistent blogging isn’t just having a system— it’s making it a habit. Here’s how to make blogging a regular part of your routine:
Schedule Blogging Time: Block out dedicated time on your calendar for blogging, just like you would for a client meeting. Consistency is key. I like to block off a whole day, sometimes two.
Start Small: If the idea of weekly blogging feels overwhelming, start with one post every two weeks and build from there.
Celebrate Progress: Every blog post you publish is a win for your business. Acknowledge the effort you’re putting in and the results you’re working toward!
The Long-Term Benefits of Blogging
Blogging isn’t about creating content for today— it’s about building a library of resources that will continue to drive traffic, leads, and sales over time. In fact, compounding blog posts (those that continue to generate traffic long after they’re published) make up 10% of posts but account for 38% of all blog traffic. By investing in your blog now, you’re setting yourself up for long-term success.
Some Final Thoughts
Blogging doesn’t have to be overwhelming or daunting, my friend. With a clear process, tools like ChatGPT, and a commitment to consistency, you can create a blog that works for your business and your schedule— all without losing your mind (which is the goal, right!?)
Start small, stay consistent, and remember that every blog post is a step toward growing your brand. Ready to dive in? Grab your coffee, get in the zone with your favorite playlist and candle, fire up ChatGPT, and let’s get started. You’ve got this!
And if you still find blogging to be overwhelming and time-consuming and want someone to take that off your plate? I can help in a few different ways! If you want someone to take blogging off your plate entirely, you can sign up for one of my website maintenance plans, for ongoing, done-for-you, SEO-optimized blog content.
Or, you think you wanna tackle blogging yourself but would love a headstart, book a Blogging Blitz VIP Day! In this one 8-hour day, I write 4 (or one month's worth) of keyword-rich, optimized blog posts for you, written with your target audience, brand voice, location, and services all in mind, and schedule them all out for you. You also get a list of 50 SEO-focused blog topic ideas with various search intents in mind (transactional, commercial, navigational, etc) to help you cast a wider net when blogging! If either of these sounds perfect to you reach out! Happy blogging!
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