Finding the Best Website Design Company for Your Business
Finding the right website design service for your business can be a daunting task, but it doesn’t have to be. With the right information and research, you can easily find the perfect fit for your company’s needs. In this guide, we’ll break down the essentials to consider when hiring a website design company.
Consider the Company's Portfolio
When researching for reputable website design companies, it’s important to take a look at the company’s portfolio. This will enable you to see what kind of track record for success the company has had with previous web design clients and help you gauge how well they’ll be able to meet your needs in terms of website design. Be sure to check out the company’s past work and speak with references if possible before making a decision.
Also when looking at a website designer's portfolio, be on the lookout for industries or businesses they've worked with that are either similar to yours, or that encompass what you might be looking for and envisioning for your own website. Another "pro tip" when browsing web designers' portfolios is to avoid companies that use pre-made templates for their clients and call them "custom" websites. Your website should be unique and reflect your brand in order to help you stand out. Look for a website design company that offers customization options and strives to make each website unique to the specific brand they're working with.
Identify Web Design Services Offered
You’ll want to narrow down the list of website design companies you’re considering by identifying which ones offer full-suite design services. As you compare their portfolios and services, look for mentions of SEO (search engine optimization), UX/UI (user experience/user interface) design, or digital marketing. When researching prospective website design companies, it’s important to make sure that they are able to provide the type of design services needed for your particular project.
Read Client Reviews
Reading reviews from past clients is a great way to get an accurate picture of the quality of service provided by a website design company. Reach out to the companies you’re looking at and ask for references, and be sure to read both positive and negative reviews posted online. A lot of reputable website design companies should have testimonials from past clients sprinkled throughout their websites for you to read.
You can also head to Google and search for that company to check out their Google My Business listing to look at all the reviews they might have and not just the good ones they've shared on their website. Take your time to compare the experiences of former clients with similar projects or business needs in order to ensure that the design services meet your expectations for quality and timely delivery.
Compare Costs & Payment Terms
It is important to understand the options available with web design companies and compare costs. When comparing costs, make sure you are taking into consideration what is included in the package. The cost of a website design can vary greatly, depending on the complexity of the project, so if the website designer you're considering doesn't have everything you're searching for, for your own website needs, be sure to reach out and ask if they would be willing to provide you with a custom quote to help tailor to your business.
Before choosing a website design company, consider your budget and the cost of the project. Look for a company that offers transparent pricing and can provide a detailed quote for your project. Many web design companies offer a monthly retainer service that covers ongoing development, maintenance, and customer support, while others might offer a flat rate for just initial web design services.
Additionally, consider payment terms offered by different companies and make sure they are acceptable to you before signing any contracts. A lot of modern web design companies these days offer payment terms along the lines of a 30% - 50% initial deposit and split the remainder up into smaller installments in order to accommodate your needs and make designing your new website more easily attainable.
Check Professional Accreditation & Certificates
When you are looking for a website design company, it’s important to make sure they have the proper professional accreditation and certifications. Check credentials such as the Better Business Bureau, and year-end reports from the Chamber of Commerce or other industry associations, to ensure that their performance is up to standard. Again, you can also check into client testimonials and reviews the company has received as well.
You can also look into any awards or certificates the company has received for customer service and technical excellence. A lot of companies like to include any certifications and/or awards their company has received on their website for potential clients to look over. Certification from a professional marketing association may signal that the web design firm is reliable and trustworthy.
For example, here at Thrive Design Co, we hold the following certifications and accreditations:
Certification in Google Analytics through Google
Certification in Website Accessibility through Wix
Certification in SEO through HubSpot Academy
Wix Web Design Partner
Squarespace Circle Member
"Highly Recommended by Locals" on Alignable
A member of the Fletcher Area Business Association (FABA)
Listed in the GoLocal Asheville business directory
Listed in the HerHQ Directory
And in addition to these certifications and accreditations, in 2023 we are working toward additional certifications and accreditations such as becoming certified in SEO through Wix when that certification becomes available, amongst others.
Choosing the right website design company is an important decision. Definitely consider these tips above to help you find the right company for your business. With the right web design company, you can create a professional website that reflects your brand and helps you attract clients and customers that are aligned with who you want to work with and serve.