Why User Experience (UX) is So Important in Web Design

Angel Brock
Oct 8, 2024
5 min read

How to Keep Visitors Coming Back with Good UX Web Design

Your website may look gorgeous, but if it’s a pain to use, no one's sticking around. User Experience (UX) isn't just a buzzword or fancy technical term— it’s the difference between a site that actually converts and one that leaves visitors bouncing faster than you can say “404 error.”

So, what exactly is UX? It’s the way people feel when they interact with your website. It's the User Experience— hence, UX. Every click, scroll, and tap should feel intuitive, fast, and (dare I say) enjoyable. When your website offers a killer experience, visitors stick around longer, trust you more, and are way more likely to convert. But when UX goes wrong? It’s like an awkward first date— no second chance.

So let’s break down the essentials of how improving your website’s UX can keep visitors coming back for more— and help your business grow along the way.

Speed Matters: Don’t Make Visitors Wait

Imagine this for a sec: You click on a website, and the loading bar just… keeps… spinning. You wait a few seconds, and then? You’re out. No one has time to sit around waiting for slow pages to load, especially in today’s fast-paced, “I want it now” world. Studies show that 40% of visitors will abandon a site that takes longer than 3 seconds to load.

That’s where UX comes into play. The faster your website, the better the experience— and the better your chances of keeping visitors engaged. Here’s what you can do to speed things up:

Compress your images: Huge image files are usually the biggest culprit for slow load times and usually the most easily fixable. Optimize them without sacrificing image quality. My favorite tool for this is imageresizer.com/image-compressor
Minimize code bloat: Clean up any unnecessary code that’s weighing your site down. This can also come from embedding too many third party widgets, apps, and video content onto your site without going through the proper channels or optimizing them first.

Speed is the unsung hero of UX, and with a few tweaks, you can cut down on load times and keep visitors glued to your site.

Make Navigation Simple & Intuitive

Ever landed on a website and immediately felt lost? Bad navigation is a UX killer. If visitors can’t find what they’re looking for in a few clicks, they’re going to hit the back button faster than you can say “menu bar.” And once they leave? Good luck getting them back.

Here’s how to simplify your site’s navigation and create a smooth, enjoyable experience:

Use clear, descriptive labels: DON'T get cute with your navigation labels. Stick with straightforward names like “Services,” “Contact,” or “Shop.”
Keep it minimal: Less is more. Too many options can overwhelm visitors. Stick to the essentials, and don’t clutter up your navigation bar.
Add a search function: Make it super easy for visitors to find what they’re looking for, especially if your site has a lot of content. A search bar can speed up interactions and actions.

Good navigation = happy visitors = more conversions. It’s that simple.

Mobile Responsiveness is Non-Negotiable

If your website isn’t optimized for mobile, you’re missing out on a MASSIVE chunk of potential visitors. In fact, over half of web traffic comes from mobile devices. That means if your site looks like a hot mess on someone’s phone, they’re gone. No coming back.

Here’s how to make sure your mobile UX is on point:

Use responsive design: Your website should automatically adjust to fit the screen it’s viewed on— whether it’s a smartphone, tablet, or desktop. A way to test this is by viewing your website on desktop, right clicking your mouse, clicking "inspect" and it should give you different screen sizes to view your site on. Click "refresh" just in case, every time you go to a new view or screen size.
Streamline content: No one wants to scroll through walls of text on their phone. Keep it snappy and easy to digest, sticking to the most important and relevant content.
Optimize buttons and links: Make sure that buttons and links are easy to tap on smaller screens. There’s nothing worse than trying to click something and hitting the wrong link!

A seamless mobile experience is key to keeping users engaged and coming back for more.

Make Calls to Action Obvious (and Irresistible)

Here’s the deal— your website needs to guide visitors toward a goal, whether it’s buying a product, booking a service, or signing up for a newsletter. And that’s where a strong call to action (CTA) comes in. Without a clear, irresistible CTA, visitors won’t know what action to take next, and they’ll just leave, confused, as silly as it sounds.

Make sure your CTAs:

Stand out: Use contrasting colors and bold fonts to make them pop.
Are action-oriented: Use strong verbs like “Buy Now,” “Get Started,” or “Claim Your Offer.”
Are easy to find: Don’t bury your CTA buttons in the footer. Place them prominently throughout your site in different sections and pages.

The right CTA can be the difference between a visitor leaving or converting!

Build Trust and Credibility Through UX

If visitors don’t trust your website, they’re not going to stick around. Simple as that. A well-designed user experience helps build credibility and trust. Here’s how to create that sense of trust:

Use testimonials and reviews: Show visitors that others love what you do. Social proof is a powerful tool for building trust.
Display your contact information: Make it easy for people to reach you. A clearly visible phone number, email, or contact form goes a long way.
Ensure a secure experience: Visitors should see that your site is secure (hello, HTTPS!) and that their data is safe when browsing or shopping with you.
Beautiful design:

Trust is a foundational part of UX. The more credibility you build, the more likely visitors are to come back— and convert.

Closing Thoughts: The UX Difference

A killer website isn’t just about looking good, it’s about delivering an experience that keeps visitors coming back for more. When your site is fast, easy to navigate, mobile-friendly, beautifully designed, and packed with clear CTAs, you’re creating an experience that turns first-time visitors into long-term customers.

So, take a good look at your website. Get some feedback from past customers or clients, and family and friends. Is the user experience where it needs to be? If not, now’s the time to make some changes before the holidays roll around Because when UX is done right, it doesn’t just keep visitors around— it turns them into loyal, happy customers and clients!