Why Custom Brand Fonts Matter for Small Businesses

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CURRENTLY BOOKING VIP DAYS ONLY, NO CUSTOM PROJECTS UNTIL I'M BACK FROM MATERNITY LEAVE (FEB - MAY 2026) →

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Last year taught me a lot— mostly where I was being too flexible, too quiet, or too generous with my time and energy.

2026 isn’t about doing more.
It’s about doing things cleaner, clearer, and with more intention.

➡️ Late payments aren’t just a money issue— they’re a boundary issue. I’m protecting the sustainability of my business, not apologizing for it.

➡️ Alignment matters. Saying yes to everything waters down the work and burns me out. I’m choosing projects and clients that actually feel good to carry.

➡️ Clear communication is part of good service. No more assuming people know what’s happening or what things mean— clarity builds trust on both sides.

➡️ Strong contracts + reusable systems = less friction, less stress, better outcomes for everyone involved.

➡️ And growth doesn’t stop once you’re “good.” I’m committing real time to sharpening my skills and staying curious— not just staying busy. I've missed my continuing ed, webinars, and skill-building this past year.

This isn’t a reinvention.
It’s refinement.

Especially as I'm about to step into this new season of motherhood, it's more important now than ever that my business is aligned, efficient, and where it needs to be.

If you’re also stepping into a more intentional season, whether in business, life, or both, I’d love to know:

What’s one thing you’re doing differently in 2026? 👇🏼👇🏼👇🏼

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#thrivedesigncoavl #ashevillenc #ashevillesmallbusiness #ashevillewebdesign #ashevilleseo #smallbusinessseo #avlnc #ashevillemarketing #newyearnewgoals

Last year taught me a lot— mostly where I was being too flexible, too quiet, or too generous with my time and energy.

2026 isn’t about doing more.
It’s about doing things cleaner, clearer, and with more intention.

➡️ Late payments aren’t just a money issue— they’re a boundary issue. I’m protecting the sustainability of my business, not apologizing for it.

➡️ Alignment matters. Saying yes to everything waters down the work and burns me out. I’m choosing projects and clients that actually feel good to carry.

➡️ Clear communication is part of good service. No more assuming people know what’s happening or what things mean— clarity builds trust on both sides.

➡️ Strong contracts + reusable systems = less friction, less stress, better outcomes for everyone involved.

➡️ And growth doesn’t stop once you’re “good.” I’m committing real time to sharpening my skills and staying curious— not just staying busy. I've missed my continuing ed, webinars, and skill-building this past year.

This isn’t a reinvention.
It’s refinement.

Especially as I'm about to step into this new season of motherhood, it's more important now than ever that my business is aligned, efficient, and where it needs to be.

If you’re also stepping into a more intentional season, whether in business, life, or both, I’d love to know:

What’s one thing you’re doing differently in 2026? 👇🏼👇🏼👇🏼

.

.

.

.

#thrivedesigncoavl #ashevillenc #ashevillesmallbusiness #ashevillewebdesign #ashevilleseo #smallbusinessseo #avlnc #ashevillemarketing #newyearnewgoals

First time making a helpful, educational post in months (so sorry about that!) 💻

Ever heard of CTR? CTR = click-through rate.

It shows you how many people are clicking on your website in search results, compared to how many times your site was seen in those search results.

It's super important to know, because it can help you determine if your meta titles and descriptions (the title and little text snippet you see in the list of search results) are resonating with people, and are interesting enough or eye-catching enough to be clicked on.

If you have a super low CTR, then you should probably take a look at all your meta titles and descriptions and give them a refresh!

A few tips...

🟢 No two pages of your site should have the same meta title & description— each page should be unique to its content, and its purpose

🟢 Keep your meta titles around 65 characters, and your meta descriptions to around 165 characters or below to keep them from getting cut off in search results

🟢 Sprinkle in your keywords IF it makes sense! Don't keyword stuff and make the meta titles and descriptions sound forced or robotic. Google (and your audience) can tell.

What other marketing and website terms do you want me to break down and go over next? Let me know in the comments or send me a DM!

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.

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#marketingterms #smallbusinessmarketingtips #smallbusinesswebsitetips #smallbusinesswebdesign #smallbusinessbranding #wixwebdesign #ashevillenc #ashevillesmallbusiness #avlnc #themoreyouknow

First time making a helpful, educational post in months (so sorry about that!) 💻

Ever heard of CTR? CTR = click-through rate.

It shows you how many people are clicking on your website in search results, compared to how many times your site was seen in those search results.

It's super important to know, because it can help you determine if your meta titles and descriptions (the title and little text snippet you see in the list of search results) are resonating with people, and are interesting enough or eye-catching enough to be clicked on.

If you have a super low CTR, then you should probably take a look at all your meta titles and descriptions and give them a refresh!

A few tips...

🟢 No two pages of your site should have the same meta title & description— each page should be unique to its content, and its purpose

🟢 Keep your meta titles around 65 characters, and your meta descriptions to around 165 characters or below to keep them from getting cut off in search results

🟢 Sprinkle in your keywords IF it makes sense! Don't keyword stuff and make the meta titles and descriptions sound forced or robotic. Google (and your audience) can tell.

What other marketing and website terms do you want me to break down and go over next? Let me know in the comments or send me a DM!

.

.

.

.

#marketingterms #smallbusinessmarketingtips #smallbusinesswebsitetips #smallbusinesswebdesign #smallbusinessbranding #wixwebdesign #ashevillenc #ashevillesmallbusiness #avlnc #themoreyouknow

Can't believe that this is our last Christmas as a family of two. 🥹🎄

Last night I got so emotional as I sat on the couch thinking about how we've both lived our lives for ~30 years now, and how the rest of our years will literally never be the same again, and that we likely will hardly remember what life was like without our little boy in it, once he's here.

I definitely had a good cry. We cannot wait til he's here and we get to experience the magic of Christmas through his eyes all over again like when we were kids.

All we've ever dreamed of and talked about is being parents, and after 3 long, hard years of PCOS infertility struggles, the fact that he will be here in just a few short weeks STILL just doesn't feel real.

At LEAST once a night, one of us will look at the other and go, "Can you believe we're having a baby? A BABY!" 💙🤩

I'm a sentimental and emotional person anyway, before pregnancy— pregnancy had definitely amplified that, but when Barrett is here? Well, I'm preparing to cry all the time. 😅

Seth is the most incredible husband and father I could have ever prayed for. He is TRULY one of a kind. He's the most thoughtful, prepared, helpful, involved, loving, patient, husband & father (already) and I am so grateful to God for him and how he leads our household, and can't wait to see him with our son.

I'm just feeling super grateful and blessed today as we go into Christmas week this week! Our last as a family of two, so that's something to cherish and hold onto this week, and also something to say goodbye to. I can't wait for all the Christmases to come 🥹💙

I'm officially 33 weeks today!

I'm out of the office for Christmas and New Year's and won't be back until Tuesday, January 6th! 🎄 I'm looking forward to all my January projects and wrapping up client work before going on maternity leave at the end of January!

I hope everyone has an amazing Christmas and a blessed New Year, from Thrive Design Co & family ☺️

Can't believe that this is our last Christmas as a family of two. 🥹🎄

Last night I got so emotional as I sat on the couch thinking about how we've both lived our lives for ~30 years now, and how the rest of our years will literally never be the same again, and that we likely will hardly remember what life was like without our little boy in it, once he's here.

I definitely had a good cry. We cannot wait til he's here and we get to experience the magic of Christmas through his eyes all over again like when we were kids.

All we've ever dreamed of and talked about is being parents, and after 3 long, hard years of PCOS infertility struggles, the fact that he will be here in just a few short weeks STILL just doesn't feel real.

At LEAST once a night, one of us will look at the other and go, "Can you believe we're having a baby? A BABY!" 💙🤩

I'm a sentimental and emotional person anyway, before pregnancy— pregnancy had definitely amplified that, but when Barrett is here? Well, I'm preparing to cry all the time. 😅

Seth is the most incredible husband and father I could have ever prayed for. He is TRULY one of a kind. He's the most thoughtful, prepared, helpful, involved, loving, patient, husband & father (already) and I am so grateful to God for him and how he leads our household, and can't wait to see him with our son.

I'm just feeling super grateful and blessed today as we go into Christmas week this week! Our last as a family of two, so that's something to cherish and hold onto this week, and also something to say goodbye to. I can't wait for all the Christmases to come 🥹💙

I'm officially 33 weeks today!

I'm out of the office for Christmas and New Year's and won't be back until Tuesday, January 6th! 🎄 I'm looking forward to all my January projects and wrapping up client work before going on maternity leave at the end of January!

I hope everyone has an amazing Christmas and a blessed New Year, from Thrive Design Co & family ☺️

🔌 UNPLUGGED til 12/9! 🌴

Hubby and I are officially on our babymoon— our LAST trip just the two of us til baby boy arrives soon!

We'll be soaking up every last minute of this trip and quality time together in our favorite place (and every day til he arrives 🍼)

I'll be totally unavailable until I'm back in the office on Tuesday 12/9!

All calls, texts, emails, and messages will be responded to then! Thanks! ☺️

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#babymoon #timeoff #familytime #outofoffice #hhi

🔌 UNPLUGGED til 12/9! 🌴

Hubby and I are officially on our babymoon— our LAST trip just the two of us til baby boy arrives soon!

We'll be soaking up every last minute of this trip and quality time together in our favorite place (and every day til he arrives 🍼)

I'll be totally unavailable until I'm back in the office on Tuesday 12/9!

All calls, texts, emails, and messages will be responded to then! Thanks! ☺️

.

.

.

#babymoon #timeoff #familytime #outofoffice #hhi

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@thrivedesigncoavl

Thrive Design Co is a branding and website design studio based out of Asheville, NC, specializing in custom Wix website design, & authentic brand design for passionate businesses & entrepreneurs.

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