Updated: Jan 25
Awesome! You've just finished working with a brand designer and now you want to upload your new brand fonts into your Canva Brand Kit so that you can use them consistently throughout all of your social media content, graphics, freebies, and more.
It's not always easy to know how to get your brand fonts uploaded to Canva, so I've created a step-by-step tutorial showing you exactly how to go into your Canva Pro account to upload your new brand fonts. It's important to note that if you don't have a Canva Pro account, you won't be able to upload your custom fonts to your Canva Brand Kit. Check out the interactive tutorial below so you can get started using your new brand fonts today!
Why You Should Invest in Custom Brand Fonts for Your Business
I think I speak for the entire online design community when I say: STOP using the super basic, free fonts that Canva has available just because they're free. Canva has literally millions of monthly users, and that means, there are millions of other people using the exact same fonts as you. When millions of other people are using your same fonts, it's literally impossible for you and your business to stand out from the crowd.
You can buy custom fonts almost anywhere online, but a few of my favorite places are Creative Market, Font Squirrel, and Behance. You can find endless unique brand fonts for a variety of budgets, but most great fonts range anywhere from $20 - $500+, although you can find plenty that is cheaper and more expensive than that range! Keep in mind that the more expensive the font, the less likely it is that thousands of other people are using that exact same font, thus, helping you stand out.
Investing in custom fonts is the number one tip I'd recommend to anyone that is trying to DIY their own branding before being able to hire a designer. It's super easy to find, purchase and upload custom brand fonts into your Canva Brand Kit, and it helps you stand out, create brand recognition and awareness, and create a unique identity for your brand that doesn't look like everyone else using the same 5 script fonts they have for free in Canva.
For your brand to stand out amongst all your competition, not only should you have a unique, high-quality service or product, and an unmatchable client or customer experience, but you should also look different and high-end as well. If you don't have a high-end look to your brand, it'll be awfully hard to get people to pay a high-end price for what you offer.
For example, Coach and Louis Vuitton have high-quality products, but they also have the high-end look and feel to their brand to match. This is part of the reason why so many people purchase their products. Everyone likes things that look nice and that make them feel like they're getting their money's worth. Investing in custom fonts is especially important for product-based businesses that are trying to build obsession-worthy brands that people can't get enough of.
Think of your favorite beauty brands— now, I'm sure second to the fact that you're purchasing these products because they work for you, I'm sure a top reason why you purchase those specific beauty items is because of the packaging... Exactly, right? People are naturally wired to be attracted to things that look nice and catch our eye. So if you're packaging or labeling, and fonts look all the same as everyone else's, it's gonna be really hard to stand out!
After you've gone and uploaded your new custom fonts into Canva, come back here and comment on this post and let me know if this helped!