Making your website accessible can be incredibly beneficial for your business. Accessibility means making sure your website can be used by people with disabilities, such as those with visual impairment, motor impairment, hearing impairment, and cognitive impairments. Hiring a designer that is accessibility-certified indicates that the designer has the knowledge and experience to create a website that meets the standards of the World Wide Web Consortium's Web Content Accessibility Guidelines (WCAG). This means that your website is user-friendly, efficient, and understandable to people with disabilities, and is compliant with international web accessibility standards.
By ensuring your website is accessible, you open up your business to a larger potential customer base and create a more inclusive user experience. At any given time, around 25% of the population has some type of disability, whether it's temporary or permanent. So when you think about it, why would you want to prevent 25% of the population from being able to easily access your website?
Hiring someone that is web accessibility certified is nice because they can usually offer you more than just a regular, run-of-the-mill website. Websites designed with web accessibility in mind are typically more user-friendly as well. This means that people with disabilities can more easily navigate the website and find the information they need— and web accessibility is even beneficial for those without disabilities as well. This can have a positive effect on your website's user experience, leading to more visitors and customers.
Having an accessible website can also be very beneficial for businesses from a legal perspective as well. Web accessibility standards are becoming increasingly important, and businesses that fail to comply may face legal action, depending on where you're located. Hiring a certified web accessibility professional can help ensure that your website meets the necessary guidelines and is compliant with any relevant laws. Web accessibility can benefit your business in a variety of ways, from increased customer engagement to improved user experience and legal compliance. Here are some additional benefits of hiring a designer that is certified in website accessibility:
Improved SEO — Making your website accessible improves your SEO as search engine crawlers will have an easier time understanding your website and its content
Increased user engagement — People with disabilities are more likely to stay on a website with accessible features, leading to improved user engagement
Improved customer experience — Accessible websites are easier to use for people with disabilities (and even those without), which leads to an improved customer experience for all users that interact with your business online
Increased trust and credibility — By making your website accessible, you demonstrate a commitment to inclusivity, which can help to build trust and credibility with your customers
Overall, making your website accessible can be incredibly beneficial for your business in various ways, as it opens up your business to a larger potential customer base, improves SEO, can increase user engagement, improves customer experience, and builds trust and credibility. If you are looking to make your website more accessible this year, there are many resources available to help you get started and ensure your website is compliant with accessibility standards.
If you're looking to make your website more accessible in 2023 by working with a professional, or you're wanting to design a brand new website that's accessible, we'd love to work with you! Book your free 30-minute discovery call and let's get started today!