Creative Beauty Salon

When Jessie, an absolute pro at blonding and hair extensions, opened her own salon in West Asheville, she knew she needed more than just a cute site. She needed a high-converting, strategic website that would get her found on Google, attract dream clients, and make booking as easy as saying “just a trim.”

We started with a full brand identity refresh: a modern logo suite, elevated color palette, and type pairings that captured the salon’s chic, welcoming vibe. From there, we built a custom Squarespace site designed to do serious work behind the scenes, boosting her local SEO, showcasing her specialty services, and streamlining the booking experience.

The copy? SEO-optimized to target what her ideal clients are actually searching for. And it’s working— Jessie’s showing up more in search results and pulling in more of the right people. Since launch, we’ve kept her site feeling fresh with strategic updates and small tweaks to stay competitive in Asheville’s hair scene.

Bottom line? When your brand and site are working together, your chair stays full. And Jessie’s salon is proof of that.