Cottonwood Creek Herbals

When Melodie came to me, Cottonwood Creek Herbals was already gaining traction, but the brand itself hadn’t quite caught up with the quality of the products or where she wanted to take the business. (And when I say quality— I mean QUALITYYY. I've used several of her products and I'm always blown away by the quality!)

We started with strategy, so the visual direction had something solid underneath it. That meant getting clear on her values, audience, long-term goals, and the kind of feeling she wanted the brand to carry.

From there, I created a full visual identity system, including a logo suite, color palette, typography, and product labels for her growing line of herbal personal care and home goods products. The goal was to make the brand feel clean, earthy, elegant, but approachable without losing the sense of professionalism she needed as the business grew.

The new identity gave Cottonwood Creek Herbals a MUCH more cohesive presence across its products and marketing, and Melodie shared that the rebrand helped her feel more confident in how she was presenting the business and helped increase its visibility with customers. She said she received a TON of compliments on all her products at trade shows, and people were loving the new branding!